Expandi Academy

What comes after automated outbound?

Live July 30, 4 PM CET: Fireside Chat & Q&A with Alex Vacca on B2B outbound, where it breaks, and what's next.

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Expandi 101

Learn the basics of Expandi's product, starting with a module about Expandi's account settings and the best ways to set up limits for your automation.

CourseBy Aleksandr Starovoitov

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Expandi 102

Course: Master Expandi Searches. Finding the right audience, not just more leads. The course covers the following over various modules: - Types of leads - Types of searches - Search filters - How to choose the right audience for your campaigns Course 1: Welcome & Expandi Search Types Course 2: Sales Navigator search: demo Course 3: Search Filters Course 4: Search Types & Campaign Compatibility Course 5: Pre-recorded Q&A

CourseBy Aleksandr Starovoitov

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Why Your Proxy Location Matters for LinkedIn Outreach

In Expandi, every LinkedIn account runs through a dedicated proxy tied to the country you normally work from. This session explains why a consistent login location matters, when to update your proxy (for example during longer travel), and why LinkedIn sometimes shows the wrong city. It matters because stable login behavior reduces security friction. Featured Topics: Account Safety

CourseBy Aleksandr Starovoitov

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Dynamic Placeholders: The Key to Hyper-Personalized Outreach at Scale

Dynamic placeholders insert custom lead data, like tech stack, funding, or hiring activity, straight into your campaign messages. This session shows you how to enrich leads, map columns in Expandi, and set fallback text, so one campaign structure produces thousands of personalized variations without sounding generic. Featured Topics: Personalization, Campaigns

CourseBy Ena Mandic

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Active Hours: One of the Most Important LinkedIn Safety Settings

Active Hours set the window when Expandi can act on your LinkedIn account, pausing automation outside it. This session shows you how to separate heavy manual LinkedIn use from automated activity and vary your schedule slightly day to day. It matters because LinkedIn watches timing patterns, and balanced distribution keeps account behavior cleaner. Featured Topics: Account Safety

CourseBy Aleksandr Starovoitov

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How to Structure Companies and Workspaces in Expandi

A Company groups related LinkedIn accounts and prevents duplicate outreach between them, while a Workspace is the wider environment where you manage accounts, members, and permissions. This session shows you how to structure both, with one Workspace per organization and separate Companies for each client, brand, or department. Featured Topics: Teams & Agencies

CourseBy Ena Mandic

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LinkedIn Limits: The Smart Way Around Them

LinkedIn connection limits are not fixed. This session explains why your limit is personal, shaped by acceptance rate, SSI, account history, sending behavior, and pending invites. It then shows how running both a Connector and a Mobile Connector campaign spreads your activity across two limits, so you scale outreach safely and protect account health. Featured Topics: Account Safety

CourseBy Aleksandr Starovoitov

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Signal Center + ICP Filter: Turn Signals Into Qualified Leads

There is a difference between more leads and the right leads. This session shows you how Signals automatically add people to campaigns based on actions like profile visits and post engagement, and how ICP Filters check each one against your target profile so only qualified leads enter. It also covers adapting messaging by location. Featured Topics: Lead Lists, ICP Filters, Personalization

CourseBy Ena Mandic

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Your LinkedIn SSI Score Is Affecting Your Outreach More Than You Think

Your Social Selling Index is LinkedIn's 0 to 100 measure of how well you build your brand, find the right people, engage, and grow relationships. This session shows you how SSI can influence visibility, acceptance, and activity limits, plus practical ways to raise it: an optimized profile, regular engagement, relevant connections, and personalized outreach. Featured Topics: Account Safety

CourseBy Aleksandr Starovoitov

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Stop Sending Generic Messages: Use Hyperise + Expandi for Personalized Images

Personalized images and GIFs help your messages stand out in busy LinkedIn inboxes. This session shows you how to connect Hyperise to Expandi, design images that pull in names, companies, and profile pictures, and add them to your message steps. It also covers when personalization helps and when to keep it light. Featured Topics: Personalization, Rich Media, Integrations

CourseBy Domantas Stanys

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Turn Cold Outreach Into Interactive Outreach with Attachments in Expandi

Adding attachments makes outreach more visual and engaging. This session shows you how to attach PDFs, images, presentations, and documents inside Expandi message steps, which file types are supported, why attachments cannot go on connection requests, and how to keep files light and relevant so prospects actually open them. Featured Topics: Rich Media

CourseBy Domantas Stanys

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How to Set Up Personalized Short Links with Hyperise + Expandi

Personalized short links make your outreach feel relevant instead of automated. This session walks you through creating a personalized page in Hyperise, generating a short link with dynamic variables, connecting Hyperise to Expandi, and adding the link to a message step. It also covers keeping links clean and using them sparingly. Featured Topics: Personalization, Integrations, Rich Media

CourseBy Domantas Stanys

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Companies in Expandi: Keep Multi-Account Outreach Organized

A Company in Expandi groups multiple LinkedIn accounts so they work as one coordinated structure. This session shows you how automatic lead deduplication stops different accounts from contacting the same prospect, and when to override it at the campaign level instead of company-wide, so teams scale outreach without overlap. Featured Topics: Teams & Agencies, Account Safety

CourseBy Matteo Arisi

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Why the “Invite to Add LinkedIn Account” Option Is the Best Choice for Teams and Agencies

Sharing LinkedIn passwords creates security and trust problems during onboarding. This session explains the Invite to Add LinkedIn Account option, where the account owner connects their own LinkedIn account through an invitation link without handing over credentials. You will see why it speeds up client onboarding and reduces security risk. Featured Topics: Account Setup, Team Settings

CourseBy Matteo Arisi

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LinkedIn Follow-Up Best Practices

Many campaigns underperform simply because they stop after one message. This session covers how to follow up well in Expandi, spacing touchpoints naturally, adding value each time, keeping messages short, personalizing every step, and knowing when to send a breakup message rather than keep pushing for a reply. Featured Topics: Campaigns, Personalization

CourseBy Ena Mandic

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How to Optimize Your LinkedIn Profile for Better Expandi Campaign Results

Prospects almost always check your profile before accepting a request or replying, so your profile often converts before your messages do. This session shows you how to optimize it before launching campaigns: a professional photo, a value-focused headline, a scannable About section, Featured social proof, and messaging that aligns with your campaigns. Featured Topics: Account Safety

CourseBy Ena Mandic

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Best Practice for Agencies and Whitelabels: How to Safely Add Client LinkedIn Accounts in Expandi

For agencies and whitelabel partners, the order of setup matters. This session walks through creating a dedicated company for each client first, then inviting them to connect their own LinkedIn account. You will see how this prevents lead duplication, enables shared templates, and keeps permissions organized as you scale. Featured Topics: Teams & Agencies

CourseBy Matteo Arisi

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Best Practice: Managing LinkedIn Outreach with Global Inbox

When outreach runs across many LinkedIn accounts, replies get scattered and missed. This session shows you how Global Inbox brings every campaign conversation into one view, so you can sort by recent or unread replies, respond faster, and give your team shared visibility instead of switching between accounts. Featured Topics: Campaigns

CourseBy Domantas Stanys

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Why Speed to Lead Matters in LinkedIn Outreach

Speed to lead is how quickly you respond once a prospect accepts or replies. This session shows you why fast follow-up keeps conversations warm, how to prioritize positive replies first, and how a centralized inbox and a daily monitoring habit help your team catch engaged leads before interest fades. Featured Topics: Campaigns

CourseBy Glenn Miseroy

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Best Practices for Inviting Team Members and Customers to Your Workspace

When you invite someone to your workspace, you decide exactly what they can access. This guide walks through the three permission levels (LinkedIn Account Manager, Company Manager, and Workspace Access), plus custom permission sets, so agencies, sales teams, and clients get the right visibility without exposing every LinkedIn account. Featured Topics: Team Settings, Workspaces

CourseBy Matteo Arisi

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Using LinkedIn Demographics to Maximize Campaign Results in Expandi

LinkedIn holds detailed professional data on every prospect, from job title and seniority to company size and location. This session shows you how to use those demographic filters before importing leads into Expandi, build smaller segmented campaigns, and match your messaging to each seniority level so your outreach feels relevant. Featured Topics: ICP Filters, Lead Lists

CourseBy Matteo Arisi

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LinkedIn Search URLs: Best Practices for Building High-Quality Lead Lists in Expandi

Your LinkedIn search URL decides who enters every campaign. This session shows you how to build cleaner Sales Navigator searches, layer filters around your ICP, keep segments small, and exclude existing leads. You will see why tighter search criteria lead to better acceptance rates, easier personalization, and more predictable campaign results. Featured Topics: Lead Lists, ICP Filters

CourseBy Ena Mandic

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10 LinkedIn Connection Message Templates That Actually Get Replies

Most LinkedIn connection requests get ignored because they feel generic. This session gives you ten short, customizable templates for different angles, networking, mutual interests, recent posts, hiring triggers, and more, plus tips on keeping requests under 300 characters and using Expandi variables to personalize them at scale. Featured Topics: Templates, Personalization

CourseBy Ena Mandic

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Stop Losing Leads: Automate LinkedIn Responses with Expandi + n8n

n8n connects Expandi to your other tools through a webhook, so a LinkedIn reply can trigger actions automatically. This session shows you how to set up the webhook, route replies by interest level, and add notifications, CRM updates, or booking links, while keeping human review for the conversations that matter. Featured Topics: Integrations, Multi-channel

CourseBy Domantas Stanys

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Build Smarter Outbound Campaigns with Clay + Expandi

Clay enriches and qualifies your leads with data, while Expandi automates the LinkedIn outreach. This session walks through the full workflow: building a focused list in Clay, enriching and segmenting it, exporting to Expandi, and using those variables in personalized campaigns so outreach stays relevant instead of generic. Featured Topics: Integrations, Lead Lists

CourseBy Domantas Stanys

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Use Post Engagement Searches to Find Highly Engaged Leads on LinkedIn

People who like or comment on a post are signaling interest. This session shows you how to use Expandi's Post Engagement lead list to pull engagers from any public LinkedIn post, including your CEO's or an industry creator's, then filter by reaction or comment and turn that intent into warm outreach. Featured Topics: Lead Lists

CourseBy Ena Mandic

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Best Practice: Clean Up Your Personalization for More Professional Outreach

Messy profile data, like lowercase names or titles such as Dr. and Prof., makes personalized messages look automated. This session shows you how to use Expandi's automatic name capitalization and ignore-titles settings to clean up your placeholders before campaigns go out, so your outreach reads as written by hand. Featured Topics: Personalization, Templates

CourseBy Ena Mandic

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Maximizing LinkedIn Outreach ROI with a Smarter Strategy in Expandi

Strong outreach is about qualified conversations, not message volume. This session walks you through a smarter Expandi strategy: optimizing your LinkedIn profile, defining a clear ICP, building multi-step cadences, avoiding instant pitching, and tracking the metrics that show real ROI, from acceptance and reply rates to meetings booked. Featured Topics: Campaigns, ICP Filters, Personalization

CourseBy Glenn Miseroy

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Use Personalized Videos to Make LinkedIn Outreach Feel Human Again

Video messages feel more authentic than plain text. This session shows you how to use Sendspark with Expandi to send personalized videos inside your LinkedIn campaigns, keeping them short, personalizing the first few seconds, inserting the share link in a campaign step, and following up after the video is viewed. Featured Topics: Rich Media

CourseBy Ena Mandic

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How to Avoid LinkedIn Account Restrictions While Using Expandi

LinkedIn restrictions usually come from unnatural behavior, not from automation itself. This session walks through the practices that keep your LinkedIn account healthy while you scale: warming up before campaigns, growing activity gradually, tight targeting, personalized messaging, and avoiding pitch slapping. It matters because steady, human-like outreach protects your account long term. Featured Topics: Account Safety

CourseBy Aleksandr Starovoitov

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Shared Campaigns: Scale LinkedIn Outreach Without Managing Every Account

Instead of every team member building their own campaign, Shared Campaigns let you create one central campaign and add contributors from multiple LinkedIn accounts. This session shows you how that keeps messaging and targeting consistent, cuts setup time, and makes onboarding new team members and scaling outreach much simpler. Featured Topics: Campaigns, Teams & Agencies

CourseBy Matteo Arisi

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Best Practices for AI Hyper-Personalized Messages in Expandi

AI Hyper personalized messages in Expandi adapt your outreach to each lead using profile data, campaign goals, and placeholders. This session shows you how to apply it across connection requests, follow-ups, and InMails, plus practical tips for keeping messages short, relevant, and human instead of just sending more. Featured Topics: AI, Personalization

CourseBy Ena Mandic

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How to Use LinkedIn Sales Navigator for Better Outreach Campaigns

Sales Navigator gives you far more targeting depth than standard LinkedIn search. This session shows you how to combine its advanced filters, define a precise ICP, and read buyer intent signals like job changes and hiring activity. You will learn to build smaller, organized lead lists that feed better Expandi campaigns. Featured Topics: ICP Filters

CourseBy Matteo Arisi

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Blacklists: Stop Wasting Your LinkedIn Limits

Every connection request you send uses part of your LinkedIn account's daily limit, even when it reaches someone who will never convert. This session shows you how to use blacklists to exclude customers, competitors, and past leads at the account or company level, before you launch, so you stop wasting limits. Featured Topics: Account Safety, Lead Lists

CourseBy Aleksandr Starovoitov

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Using Tags as a Growth Engine (Not Just Filters)

Most people use tags just to filter their inbox. This session shows you how to use them as a decision layer: tagging a not now lead for a future campaign, segmenting follow-ups by intent, and using tag applied as a webhook trigger so only reviewed leads reach your CRM. Featured Topics: Integrations, Campaigns

CourseBy Domantas Stanys

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Share Lead Lists Across Your Team to Save on Sales Navigator Costs

If your team uses LinkedIn Sales Navigator, you may not need a seat for everyone. This session shows you how to run prospecting from one dedicated Sales Navigator account, build lead lists, and share them with other LinkedIn accounts in Expandi, so the whole team prospects from one source while costs stay down. Featured Topics: Lead Lists, Teams & Agencies

CourseBy Matteo Arisi

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Use LinkedIn Groups and Events to Source Highly Relevant Leads

Cold outreach works better when you already share something. This session shows you how to use Expandi's Group URL and Event Attendees lead lists to pull members and attendees into campaigns, including from industry webinars. You will learn to personalize around that shared context so conversations feel warmer and more natural. Featured Topics: Lead Lists

CourseBy Matteo Arisi

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